Blue Sky eLearn

FEBRUARY 18, 2021

Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. As with any new process, we know there’s a learning curve to figuring out how to host an enriching virtual service event. Your social media pages.

Organization 232

Organization Software Newsletter Tips 232

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Top 5 Tools for Your Marketer's Toolbox. Email Marketing.

Marketing 185

Marketing Technology Email Marketing Social Media 185

NXUnite

MAY 15, 2024

It can take six months or longer to plan a nonprofit event and market it effectively. Donor segmentation is the process of dividing donors into groups based on shared characteristics, which will, in this case, depend on the type of event you host. Segment your audience. Establish a detailed follow-up schedule. Provide valuable content.

Tips 130

Tips Social Media Survey Content 130

GrowthZone

NOVEMBER 8, 2022

The following highlights responses relating to streamlined processes from using GrowthZone. “We have streamlined processes and increased staff connection. Processing reports and billing is easy and a time saver which equals money saved. “ChamberMaster has been a fantastic addition to the Tri-County Chamber.

Process 78

Process Directory Software Revenue 78

GrowthZone

AUGUST 18, 2021

You would scour newspapers, social media, trade journals, and other sources for hours, looking for people and businesses that should be members of your organization. That’s why you need to learn about— and start using—marketing automation. GrowthZone has a built-in marketing automation module.

Marketing 148

Marketing Social Media System Price 148

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

YourMembership

APRIL 11, 2013

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere. .” Showcase your members.

Social Media 150

Social Media Newsletter Software Member Engagement 150

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. There are always work-arounds.

Marketing 235

Marketing Cost Case Study Communications 235

Achieve

MARCH 10, 2021

It’s the reason why people decide to contribute their money to organizations. As an organization, you must reflect the value of transparency in every decision you make. It must connect to each step of the donation process as well. . payment process. Implement a secure giving process. payment processing.

Process 98

Process millennials Social Media Communications 98

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners.

Newsletter 250

Newsletter Content Social Media Education 250

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98

GrowthZone

SEPTEMBER 17, 2020

Is your renewal process as effective as it could be? If you’re not sure how your renewal process measures up to others in the membership business, let’s think about one of the strongest, most efficient membership models—Netflix. Not exactly a modern process. Guest Blog by Frank Kenny. Not to mention time and energy.

Process 78

Process Cost Social Media Recruiting 78

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value.

Strategy 169

Strategy Social Media Discount Newsletter 169

NXUnite

MARCH 22, 2024

For event planners at an association, nonprofit, or other organization, investing in the right event management software can streamline many of your tasks, making your job easier. It also ensures your organization has ongoing access to data that you can use to guide your future decision-making. What is Event Management Software?

Software 130

Software Event Planning Tools Cost 130

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

APRIL 3, 2018

Matching gift programs are an incredible opportunity for nonprofits of all sizes, but unfortunately, many organizations fail to take advantage of that opportunity. Chances are your organization has already missed out on some of these extra funds! We’ve outlined four ways your organization can capitalize on these programs below!

Marketing 189

Marketing Strategy Revenue Tools 189

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Higher Logic

OCTOBER 31, 2017

Members of organizations today are tech savvy and expect their interactions with your organization to be easy and meaningful. To help organizations simplify their processes and stop the “torture,” consider a solution that takes into account these 3 C’s: Content , Commerce and Community.

Process 159

Process Social Media Content Committee 159

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. What’s the joining process like?

Strategy 78

Strategy Marketing Video Social Media 78

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. We also detail how you can use rasa.io

Tools 122

Tools Content Marketing Newsletter 122

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

Social Media 52

Social Media Video Content Press Release 52

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Organizer: Association Women Technology Champions Wed 4/10 at 1 p.m. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

YourMembership

MARCH 27, 2012

What If Don Draper Ran Social Media for Your Association? March 27th, 2012 | Posted in Social Media and Business Trends. how would your association’s social media plan be different if Don Draper (the infamous ad exec from AMC’s Mad Men) ran the show? Photo credit: Frank Ockenfels 3/AMC.

Social Media 150

Social Media Software Price Membership Management 150

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. One effective way to make your organization stand out is to create an ambassador program. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks.

Tips 130

Tips Social Media Guidelines Recruiting 130

MemberClicks

APRIL 26, 2024

Sales are critical to just about every organization, including those that rely on the sale of memberships. The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? Are you actively marketing? The opposite is often the case.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

Sales are critical to just about every organization, including those that rely on the sale of memberships. The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? Are you actively marketing? The opposite is often the case.

How To 52

How To Social Media Discount System 52

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52

Content Marketing Strategy Guidelines 52

NXUnite

MARCH 12, 2024

To help you maximize in-kind donations for your nonprofit, this guide will cover the top strategies for streamlining your in-kind gift process. It’s a great way for donors to support your organization while staying sustainable by recycling their items. Let’s say that you’re looking for marketing help. Donation process.

Strategy 130

Strategy Guidelines Process Examples 130

Jamie Notter

JULY 15, 2014

So in that vein, I want to lament about something I miss about the old days: social media. It’s funny to think of social media as a component of the “old days,” but honestly that’s what it feels like to me today. Maybe it’s operator error and I need to reboot how I use social media.

Social Media 70

Social Media Tools Content Process 70